Privacy Policy Effective Date:  March 30, 2026]

[ALL BROTHERS ROADSIDE] (“we,”) operates a roadside assistance business and uses text messaging (SMS/MMS) to communicate with customers about service requests, dispatch updates, ETAs, confirmations, and related matters. This Privacy Policy explains how we collect, use, share, and protect personal information, including information collected through SMS.

We are committed to transparency and compliance with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA), the Telephone Consumer Protection Act (TCPA), and The Campaign Registry (TCR) requirements for 10DLC messaging.

Information We Collect We may collect the following when you request roadside assistance, contact us, or opt in to SMS:

  • Contact information (name, phone number, email address).
  • Vehicle and service details (make/model, license plate, location/GPS coordinates you provide, description of issue).
  • SMS interaction data (message content, timestamps, delivery status, opt-in/opt-out records).
  • Payment information (if you pay for services; processed by third-party processors).
  • Usage and technical data from our website or app (IP address, browser type, cookies/pixels – see our full cookie policy if applicable).

How We Collect Information

  • Directly from you via website forms, phone calls, SMS replies, mobile app, or email.
  • Automatically when you interact with our SMS service or website.
  • From third parties (e.g., dispatch partners) only as needed to fulfill your service request.

How We Use Your Information

  • To provide roadside assistance services (dispatching help, sending updates via SMS, confirming service).
  • To communicate with you via SMS about your requests, billing, or account matters.
  • To respond to inquiries and improve our services.
  • For marketing or promotional SMS only if you have given express prior consent.
  • For legal compliance, fraud prevention, and internal business purposes.

How We Share Your Information We do not sell or share your mobile phone number or SMS opt-in data with third parties for marketing or promotional purposes.

We may share information with:

  • Trusted service providers and independent contractors (e.g., tow truck operators, mechanics, dispatch services) strictly to fulfill your roadside assistance request.
  • SMS platform/gateway providers (to send and manage messages).
  • Payment processors and professional service providers (under contracts that require them to protect your data).
  • Law enforcement or regulators when required by law.

All third parties are contractually required to use your data only for the purposes we specify and to maintain reasonable security.

SMS-Specific Practices By opting in to receive SMS messages (e.g., by texting us, submitting a form, or checking a consent box), you consent to receive automated or non-automated text messages from us related to roadside assistance. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Your Choices and Rights

  • Opt-Out of SMS: Reply “STOP” to any message we send. We will process your request within 24 hours and stop sending SMS (except for one confirmation). You may also contact us to opt out.
  • CCPA/CPRA Rights (California Residents): You have the right to know what personal information we have collected about you, request deletion, correct inaccuracies, opt out of any “sale” or “sharing” of your data for cross-context behavioral advertising (we do not sell your data), and limit use of sensitive personal information. We do not discriminate against you for exercising these rights. To exercise CCPA rights, email us at [your email] or submit a request via our website. We will verify your identity before processing.
  • Access, update, or delete your information by contacting us.

Data Security and Retention We use reasonable administrative, technical, and physical safeguards to protect your information. We retain data only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

Children’s Privacy Our services are not directed to children under 13. We do not knowingly collect data from children.

Changes to This Policy We may update this Privacy Policy. We will post the revised version with a new effective date and notify you via SMS or email for material changes where required.

Contact Us For questions about this Privacy Policy or to exercise your rights: [ALL BROTHERS ROADSIDE] [119 Powell St. Suite 700 Emeryville, CA] [1-800-459-5770] [allbrosroadside@gmail.com] [www.allbrothersroadside.com]